This page identifies the most popular Web pages on your site, shows you how often they were viewed, and displays the average length of time the page was viewed.
Average Time Viewed - Average length of time the specified page was viewed.
Pages - Specific page being analyzed. If the page has a formal title, you will see the title of the page and the URL. Otherwise, you will only see the URL.
Subtotal - Sum of all data rows for each listed page.
Total - Sum of the subtotal and all data that does not appear on the page.
Views - Number of times the specified page was viewed by a visitor. Each page can be viewed more than once by the same visitor, and each view is counted. If you want to ignore repeated page views by the same visitor, look in the Visits column.
Visits - Number of visits that include a view of the specified page. Individual visitors are counted each time they come to the Web site, and are counted only once per visit no matter how many pages they look at. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted.
% - Percentage of visitors who viewed the specified page.
Pages with good content and design are more likely to attract visitors and be revisited. Less popular pages on a site can be made more appealing by improving the content or incorporating design elements similar to that on the more important pages. Always remember that people are far more interested in content than in design, and average view times can help determine which content is most important to your visitors.
This page identifies the most popular documents on your site, shows you how often they were viewed, and displays the average length of time the page was viewed.
Average Time Viewed - Average length of time the specified page was viewed.
Documents - Specific document being analyzed. Documents are pages that were defined as "documents" in Options. Typically, pages are defined as a document if the content is static, such as complete HTML pages. However, you can define dynamic pages and forms as documents if you choose.
Subtotal - Sum of all data rows for each listed page.
Total - Sum of the subtotal and all data that does not appear on the page.
Views - Number of times the specified document was viewed by a visitor. Each document can be viewed more than once by the same visitor, and each view is counted. If you want to ignore repeated document views by the same visitor, look in the Visits column.
Visits - Number of visits that include a view of the specified document. Individual visitors are counted each time they come to the Web site, and are counted only once per visit no matter how many pages they look at. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted.
% - Percentage of visitors who viewed this document.
Pages with good content and design are more likely to attract visitors and be revisited. Less popular pages on a site can be made more appealing by improving the content or incorporating design elements similar to that on the more important pages. Always remember that people are far more interested in content than in design, and average view times can help determine which content is most important to your visitors.
This page identifies the first page viewed when a visitor visits your site. The most common entry page is usually the home page, but other common entry pages include specific URLs that go directly to a particular page.
Entry Page - The first page a visitor sees when entering your Web site. To qualify as an entry page the visit must start with a valid page type. If a session starts at a file with a different type (such as a graphic or sound file), the file does not count as an entry page, and the session is not included in the total. Such sessions are often the result of other sites referencing a specific downloadable file or graphic on your site. In these cases, a session may have a single hit to a non-page file, and will not be counted. Also, Web servers do not always log hits in perfect chronological order. For example, a hit to a GIF file can appear in the log before the hit to the HTML page that refers to this GIF.
Page - Specific page being analyzed. If the page has a formal title, you will see the title of the page and the URL. Otherwise, you will only see the URL.
Visits - Number of times the specified page was the entry page. Individual visitors are counted each time they come to the Web site. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
% - Percentage of times this page was the entry page compared with other entry pages.
This information can indicate how you might want to optimize the architecture of your Web site based on where your visitors are entering. It can also help you determine which external links are most effective. Consider updating meta-tags and links.
This page identifies the first hit from a visitor visiting your site. This is most likely the home page but, in some cases it may also be specific URLs that go directly to a particular file or page.
File - Refers to the first file loaded to a visitor's browser. Contrast this with the first page loaded to a visitor's browser, displayed on the Top Entry Pages page. The entry page for some visitors is not a formally defined page (such as a graphic or sound file), so the information in this table and graph include all first hits regardless if the hit was on a formal page or not.
Visits - Number of visitors whose first hit was the specified file.
% - Refers to the total numbers of visits.
Consider what catches the attention of visitors most quickly and effectively.
Exit Page - The last page a visitor views before leaving your Web site. To qualify as an exit page the visit must end with a valid page type. If a session ends on a page with a different type (such as a graphic or sound file), the file does not count as an exit page, and the session is not included in the total. Such sessions are often the result of other sites referencing a specific downloadable file or graphic on your site. In these cases, a session may have a single hit to a non-page file, and will not be counted.
Pages - Specific page being analyzed. If the page has a formal title, you will see the title of the page as well as the URL. Otherwise, you will only see the URL.
Visits - Number of times the specified page was the exit page. Individual visitors are counted each time they come to the Web site. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
% - Percentage of times this page was the exit page compared with other exit pages.
You can use this information to determine your visitors' satisfaction with their visits. Visitors may have left after viewing a specific page because they found what they were looking for, lost interest, determined the content didn't apply to them, or for many other reasons. If your top exit page is your home page, this may be an indication that you are alienating a lot of first-time visitors.
Single Access Page - A page on your Web site that visitors open, then exit from, without viewing any other page. To qualify the visit must be to a page that is a valid page type. If the visit is to a file of a different type (such as a graphic or sound file), the file does not count as a single access page, and the visit is not included in the total. Such visits are often the result of other sites referencing a specific downloadable file or graphic on your site. In these cases, a visit may be a single hit to a non-page file, and will not be counted.
Pages - Specific page being analyzed. If the page has a formal title, you will see the title of the page as well as the URL. Otherwise, you will see only the URL.
Visits - Number of times the specified page was a single access page. Individual visitors are counted each time they come to the Web site. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
% - Percentage of times this page was a single access page compared with other single access pages.
This information can be helpful when considering the design of the site with respect to the kind of visitors you attract. Consider how well these pages convey your message. Do they need improvement to extend visits, or is it possible that are you attracting the wrong visitors?
This page lists the most common directories accessed by visitors to your Web site. This information can help determine the types of data most often requested.
Hits - Number of hits to files within the specified directory. A hit is a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
Non-cached Bytes - Number of non-cached bytes of data transferred.
Non-cached % - Percentage of hits that were not already in the visitor's browser cache.
Path to Directory - The full URL path to the directory being analyzed.
Visits - Number of visits to pages within the specified directory. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
% of Total Hits - Percentage of hits to the specified directory out of hits to all directories.
These trends indicate the content visitors are most interested in. Use this information to determine which content areas to develop further, which areas to focus on less, and how you can arrange your content most effectively.
This section identifies the paths visitors most often follow when visiting the site. The path begins at the starting page and shows the following consecutive pages viewed.
Path Through Site - The path a visitor takes from the entry page to the exit page.
Paths from Start - With the exception of the starting page, this column lists all the pages in the top paths taken through your site. These lists are grouped so that more than one row has the same starting page. To see the starting page for each of these lists, look in the Starting Page column and find the first entry up from the Paths from Start row.
Starting Page - The first page, or entry page, in the full path visitors take through your site.
Visits - Number of times the specified path was followed.
% - Percentage of times that the specified path through your site was followed out of all listed paths through your site.
Use this information to evaluate the design of your Web site. Where do your visitors go once they reach your site? Which pages are visited first? Do your visitors appear to be looking for pages that should be more accessible?
This page identifies the types of files accessed on your site. Cached requests and erred hits are excluded from the totals. The types of files accessed are listed in decreasing order.
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